Blue Bamboo Productions
Blue Bamboo specializes in engaging and unscripted video production. Drawing on diverse experience in professional communication, counselling and video production, we develop unique projects and hosted web series for businesses, organizations and events.
Is Video a Big Deal?
Yes! Absolutely. Video has changed how people entertain, interact, educate and do business online. Have you ever watched a YouTube video? Perhaps a product review or tutorial video? Us too…and we’re not alone!
In fact, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth! According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network…
‘According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not.’
RETAIL TOUCHPOINT CHANNEL INNOVATION AWARDS, 2012
Video has become what brochures were in previous decades. It has the ability to emotionally connect with a viewer and most importantly, get them to act…
‘51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.’
Unscripted Video is Compelling
So why unscripted? Well, consider this-overly staged videos featuring people looking awkward and reading from cue cards are unlikely to comes across as believable or genuine- maybe not the message one may wish to send. Not only that, but online video viewers are becoming more sophisticated in the media we choose to consume. Transparency is key to trustworthiness.
Enter Blue Bamboo…
…we specialize in highly engaging, short video snapshots that showcase you, your project and the passion behind it with an honesty and authenticity that resonates with viewers.